1. FRIENDING: We blame the Millennials for this one. To all the new hotels out there, and all the hotels considering a rebrand, we don’t want to be friends. Yes, we like friendly faces at check-in and peppy voices answering the phone, but we don’t need to be reminded constantly to “Friend” you on social media or tag our photos with a ridiculous hashtag that you made up.Juliana Shallcross (HotelChatter)