BigBlank, the group’s new subsidiary, plans to start projects with entrepreneurs and help those projects morph into startups. It will provide seed fundings of up to $900,000 (€800,000) a project. Many other airlines — including Aeromexico, El Al, Emirates, Etihad, JetBlue, Lufthansa, and Virgin Atlantic — have attempted to mix it up with entrepreneurs, sometimes as marketing gimmicks to make their brands cooler, sometimes to make a financial bet that may pay off down the line, and sometimes to spot new ideas to strategically seize on before their rivals do.Sean O’Neill (Skift)