As California’s drought stretches into its fourth year, ski resorts, hotel owners and others are scrambling to find new ways to get tourists to the lake. They’re relying less on snow and putting greater emphasis on entertainment, fine dining and other forms of recreation. With climatologists predicting long-term declines in snowfall throughout the Sierra Nevada, some resorts are building zip lines, mountain bike trails and even wedding venues, all in hopes of broadening their customer base.Dale Kasler and Matt Weiser (The Sacramento Bee)
