In addition to maintaining employee numbers, ski areas must contend with burnout and the potential for sagging morale, especially this season. That’s why in mid-January, the Indy Pass launched a Love Your Lifty campaign, which encourages guests to show appreciation for any resort worker by posting a photo or story to social media. Weekly drawings award Indy Passes for next winter to posters and the employees they highlight.Cindy Hirschfeld (New York Times)